The content strategy is deeply customer-focused, designed to address common skincare concerns such as acne, dryness, and oily skin, thereby providing valuable solutions to the audience. To foster community and boost engagement, Qianna employs interactive platform features like Instagram's "Add Yours" to encourage user participation. The strategy also leverages powerful user testimonials, showcasing authentic customer experiences to build trust and social proof around the products' effectiveness

By consistently managing both Instagram and TikTok, Qianna ensures a cohesive and active brand voice across multiple digital touchpoints. This comprehensive social media management aims not only to educate consumers about skincare solutions but also to cultivate a loyal and engaged community around the HAUM brand. Through strategic content and active community engagement, Qianna helps translate the brand's digital presence into tangible customer relationships and lasting brand loyalty.